PRIMAL Soles are our Planet’s first 100% recyclable shoe insoles. This innovative shoe brand's mission is to reduce the landfill waste generated by over 100M synthetic insoles, every single year, by offering consumers a recyclable alternative.
PRIMAL Soles are our Planet’s first 100% recyclable shoe insoles. This innovative shoe brand's mission is to reduce the landfill waste generated by over 100M synthetic insoles, every single year, by offering consumers a recyclable alternative.
David Even founded PRIMAL Soles in 2021 after multiple years in startups in Europe and the United States. His goal was to create a fully circular product that would tackle personal and environmental health, two topics he is very passionate about. In January 2023, David and PRIMAL Soles were awarded the Financial Times 2023 Responsible Business Education Awards, in the student-led category, an award recognizing responsible businesses and their impact in revolutionizing their respective industries.
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