5 Sustainable Fashion Brands Embracing Natural Dyeing into Their New Collections
The natural fabric dyeing process
It's no surprise that many of the clothes we purchase, wear, and repeatedly wash are dyed using synthetic processes. Fast fashion labels typically employ harsh chemicals in these synthetic dyes, posing risks to both the environment and our health. Natural dyeing emerges as a sustainable alternative to these methods prevalent in the textile industry. This process entails using dyes sourced from organic materials like plants, minerals, and insects to color textiles. It's a slower, more traditional approach that minimizes water waste and honors the heritage of communities practicing natural dyeing for generations.
How to look for clothes made with natural dyes
- Check the Label: Look for terms like "100% natural fibers" or "dyed with natural dyes" to indicate natural dyeing methods on the clothing label.
- Color Changes: Have you noticed excessive bleeding of color during washing or fading colors after only a few washes? This could indicate the use of synthetic dyes in your clothing.
- Do your research: Brands that prioritize sustainability in their production processes will be transparent about how their clothes are made. Our ConsiderBeyond app will help you find brands that are committed to being transparent about their ingredients.
Why is natural fabric dyeing a better alternative to mainstream processes?
Natural fabric dyeing relies on renewable resources such as flowers, minerals and insects. Using resources from nature means that the fabrics can also biodegrade in a less harmful way. Synthetic dues can leach toxic chemicals into waterways and soil. Natural dyes also produce unique, nuanced colors that are difficult to replicate with harsh chemicals. Natural dyeing practices also celebrate artisinal traditions across many countries and cultures which helps preserve valuable craftsmanship and helps support local artists. Here are five clothing brands using natural dyeing processes for their garments.
1. Mate the Label
Instagram | @mate_the_label
Based in | United States
Shipping | Worldwide
Attributes | Vegan, Organic Ingredients, Measures / Reduces Environmental Imapct, Eco-packaging, Transparent Supply Chain, Certified, Reports on Sustainability
Certifications | BCorp, Climate Neutral Certified, 1% for the Planet
Mate the Label is a Los Angeles based sustainable brand dedicated to producing eco-friendly clothing while promoting ethical practices. Mate’s natural dye collection features garments dyed using plant-based dyes derived from sources such as indigo, turmeric, and other natural materials. By harnessing the power of nature, Mate the Label not only creates unique and beautiful hues but also minimizes the environmental impact typically associated with traditional dyeing methods. With their Natural Dye Collection, Mate the Label continues to lead the way in the fashion industry, proving that style and sustainability can go hand in hand.
2. Esra Collective
Instagram | @esra_collective
Based in | United States
Shipping | United States
Attributes | Measures / Reduces Environemntal Impact, Organic Ingredients, Sustainable Materials, Eco-packaging, Vegan, Ethical Labor
Esra sources eco-friendly materials such as GOTS certified organic cotton, bamboo, and natural dyes from ethical suppliers and makers in the USA to make their bras and underwear and provides fair wages to their seamstresses. Esra partner with dye houses in Washington and New Jersey that are female and family-owned. Where possible, their garments are dyed with plants and flowers.
3. Hara the Label
Instagram | @hara_thelabel
Based in | Australia
Shipping | Worldwide
Attributes | Women-led, Organic Ingredients, Transparent Supply Chain, Ethical Labor
Hara the Label created a range of super-soft bamboo sportswear that loves your body and the planet. Naturally odor resistant, antibacterial, and antifungal, the bamboo fabric allows the sportswear to feel light as air, easy to move in, and ideal for wicking away moisture and keeping you cool while you exercise. Their entire collection is made with all-natural dyes and inclusive, with sizes from XS to 5XL and styles made for every body shape and type.
4. Industry of All Nations
Instagram | @industryofallnations
Based in | United States
Shipping | Worldwide
Cultural respect, made at the source, and environmentally safe are the qualities of Industry of All Nations garments. The brand makes garments that are made at the source and receive no special treatment. Only natural dyes, undyed alpaca, recycled fibers, and organic cotton are used in production. Rethinking methods of production for consumer goods, the brand returns production back to locals through the implementation of indigenous or responsible manufacturing techniques local to the area of production to preserve the identities of the people and places. All garments are made to last, with the brand also offering repairs/re-dyeing.
5. Vege Threads
Instagram | @vegethreads
Based in | Australia
Shipping | Worldwide
Attributes | Organic Ingredients, Transparent Supply Chain, Ethical Labor, Certified
Certifications | 1% for the Planet
Vege Threads is a Melbourne-based clothing brand creating timeless and versatile garments for everyday wear. Vege Threads work with local knitting mills and dye houses and are committed to transparency and an ethical supply chain. Vege Threads have natural dyeing processes for their garments and use certified organic dyes.With a focus on comfort, quality, and sustainability, Vege Threads offers a range of essential pieces that align with the values of conscious consumers seeking stylish and eco-friendly wardrobe staples.
