CB: Tell us about the first moment you thought about the idea that led to Primal Soles. What triggered you to actually turn your idea into a real-life product?

DE: I wanted to create a product or service that would inspire people to move more and discover the world, all the while minimizing our negative footprint on our Planet. The result is Primal Soles. I began researching the market and found a gap in the market for high performance, sustainable, recyclable insoles. A week later, I was on my way to Portugal to research suppliers for cork insoles.

CB: Sustainability is a broad topic, what area does Primal Soles focus on specifically? 

DE: Our main point of focus is circularity and the product life cycle. Through education and awareness, we want to empower consumers to make conscious choices, while inspiring manufacturers to prioritize durability and design for recyclability. Together, we can drive positive change, reduce waste, and promote the circular economy, forging a path towards a greener and more sustainable world.