PRIMAL Soles are our Planet’s first 100% recyclable shoe insoles. This innovative shoe brand's mission is to reduce the landfill waste generated by over 100M synthetic insoles, every single year, by offering consumers a recyclable alternative.
PRIMAL Soles are our Planet’s first 100% recyclable shoe insoles. This innovative shoe brand's mission is to reduce the landfill waste generated by over 100M synthetic insoles, every single year, by offering consumers a recyclable alternative.
David Even founded PRIMAL Soles in 2021 after multiple years in startups in Europe and the United States. His goal was to create a fully circular product that would tackle personal and environmental health, two topics he is very passionate about. In January 2023, David and PRIMAL Soles were awarded the Financial Times 2023 Responsible Business Education Awards, in the student-led category, an award recognizing responsible businesses and their impact in revolutionizing their respective industries.
CB: Tell us about the first moment you thought about the idea that led to Primal Soles. What triggered you to actually turn your idea into a real-life product?
DE: I wanted to create a product or service that would inspire people to move more and discover the world, all the while minimizing our negative footprint on our Planet. The result is Primal Soles. I began researching the market and found a gap in the market for high performance, sustainable, recyclable insoles. A week later, I was on my way to Portugal to research suppliers for cork insoles.
CB: Sustainability is a broad topic, what area does Primal Soles focus on specifically?
DE: Our main point of focus is circularity and the product life cycle. Through education and awareness, we want to empower consumers to make conscious choices, while inspiring manufacturers to prioritize durability and design for recyclability. Together, we can drive positive change, reduce waste, and promote the circular economy, forging a path towards a greener and more sustainable world.
Contribute to the thousands of brands that our community has recommended by sharing local brands in your area.
Our app is your guide to a conscious lifestyle. Discover hundreds of certified conscious brands that are doing their part for the planet.
Learn More
ConsiderBeyond is where conscious brands meet conscious consumers worldwide, and vice versa. ConsiderBeyond was born in 2021, to deliberately highlight sustainable brands and carefully select conscious products to our conscious community worldwide who intentionally considers beyond to collaboratively make this world a better place.
