B Corporation

Certified B Corporations are for-profit companies certified by the non-profit B Lab that meet rigorous standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

Learn more about B Corps.

Carbon Offset

Carbon Offset scheme allows individuals and companies to fund environmental projects around the world to compensate for emissions created. A company would partner with carbon offset providers to choose and invest in environmental projects.

Clean Beauty

Clean beauty products are made without ingredients that are proven to be harmful to our bodies. Clean beauty products are usually made with non-toxic ingredients; for example, they are free of sulfates, parabens, phthalates, artificial fragrances, and other harmful ingredients.

Circular Economy

A circular economy is an alternative to the traditional linear economy, where resources are taken, made into products, used, and then discarded (take-make-waste). A circular economy better manages resources to reduce waste and pollution, keep products and materials in use and out of the landfill, and regenerate natural systems. (Ellen Macarthur Foundation)

Conscious Consumer

At ConsiderBeyond, we define a conscious consumer as someone who considers what happens before, during, and after their purchases. Conscious consumers are more aware of how their consumption impacts our society and the environment. One of the ways to be a more conscious consumer is to shop for products and services that have a more positive social and environmental impact than negative. Conscious consumers are on the rise regardless of demographics and age, and they are demanding companies to be more responsible.


Cruelty-free items are not tested on animals. The Leaping Bunny Program certifies a product as 100% cruelty-free if it has no new animal testing in any phase of product development by the company, its laboratories, or ingredient suppliers.

ESG Investing

ESG investing stands for Environmental, Social, and Governance Investing. It is investing in companies that score highly on environmental and societal responsibility measures as determined by independent third-party companies and research groups. More investors are applying ESG factors as part of their analysis process to identify material risks and growth opportunities. (CFA Institute)

Impact Investing

Impact Investing is defined by the Global Impact Investing Networks (GIIN) as “investments that are made with the intention to generate positive, measurable social and environmental impact with a financial return.” Impact investors are looking to make a positive impact by using the power of capital for good. (GIIN)


Organic ingredients are grown without using pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms, or ionizing radiation. USDA National Organic Program (NOP) verifies products with more than 95% organic ingredients. These are the 4 different organic labeling categories set by the USDA NOP for agricultural products and eligible cosmetics and personal care products:

“100 percent organic”: Product must contain (excluding water and salt) only organically produced ingredients and may display the USDA Organic Seal

“Organic”: Product must contain at least 95% organically produced ingredients (excluding water and salt) with the remaining 5% of ingredients being nonagricultural substances approved on the National list or agricultural products that aren’t commercially available in organic form. These products may display the USDA Organic Seal.

“Made with organic ingredients”: Products contain at least 70% organic ingredients (excluding water and salt), and the label can list up to three organic ingredients on the display panel. These products may not display the USDA Organic Seal.

Less than 70% organic ingredients: Products cannot use the term “organic” on the principal display panel but can identify specific ingredients that are organic on the ingredients. These products may not display the USDA Organic Seal.

Recycling / Upcycling

Recycling refers to the conversion of waste into reusable material, while upcycling means reusing discarded objects or material to create a new product of a higher quality or value than the original.

UN Sustainable Development Goals

The Sustainable Development Goals (SDGs) are a collection of 17 global goals for 2030 set by the United Nations to achieve a better and more sustainable future for all. Here are the 17 interconnected goals to address global challenges:

1. No Poverty
2. Zero Hunger
3. Good Health and Well-Being
4. Quality Education
5. Gender Equality
6. Clean Water and Sanitation
7. Affordable and clean energy
8. Decent Work and Economic Growth
9. Industry, Innovation and Infrastructure

10. Reduced Inequalities
11. Sustainable Cities and Communities
12. Responsible Consumption and Production
13. Climate Action
14. Life Below Water
15. Life on Land
16. Peace, Justice, and Strong Institutions
17. Partnerships


Sustainability is defined by the UN World Commission as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” Sustainable practices look at finding ways to grow responsibly in the long term.


Vegan items are made without any animal byproducts. A vegan is a person who does not eat any food derived from animals and who typically does not use other animal products.