7 Effective and Planet-Friendly Toothpaste Brands

February 21, 2023

Conscious oral care brands craft toothpaste made with ingredients that are effective and safe for your teeth, cruelty-free, and vegan, and take responsibility for the packaging recyclability as well. We discovered 7 brands that offer eco-friendly toothpaste tubes or tablets that you can assuringly stock your cabinets with. Learn more about how these brands are sustainable on the ConsiderBeyond app.

1. Elims

Instagram | @elims.oralcare
Based in | United States
Shipping | United States
Certifications | Carbonfree

Elims brings science-backed oral care crafted by dentists that actually work for you & the planet. The products are formulated using only natural and clinically effective ingredients including nano-hydroxyapatite, xylitol, coconut oil, and baking soda in tubes made of sugarcane. After use, you can make sure the products and packaging are recycled by sending them back to their recycling program. 

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Photo by Elims

2. David’s Natural Toothpaste

Instagram | @davidsnaturaltoothpaste
Based in | United States
Shipping | United States
Certifications | Leaping Bunny, EWG Verified

Davids Natural Toothpaste uses naturally sourced and derived ingredients free of artificial flavors, sweeteners, colors, or preservatives that safely & effectively whiten teeth, fight plaque and freshen breath. premium natural flavor oils that taste great. Enjoy natural flavor oils that not only taste great but are also fluoride and sulfate free in recyclable metal tubes.

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Photo by Davids Natural Toothpaste

3. Bite Toothpaste

Instagram | @bite
Based in | United States
Shipping | United States
Certifications | Carbonfree, PETA’s Beauty Without Bunnies - Cruelty-free & Vegan

Bite Toothpaste’s mission is to help your oral care be plastic-free, cruelty-free, and made with clean ingredients. The toothpaste tablets come in glass bottles with an aluminum lid, using only recyclable, biodegradable, or compostable materials in all products and reducing plastic waste. 

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Photo by Bite Toothpaste

4. ROCC Naturals

Instagram | @roccnaturals
Based in | Australia
Shipping | Australia, Canada, United States
Certifications | Certified Vegan by

ROCC Naturals wants to ROCC your world and mouth with toothpaste made from clean and natural ingredients. Packed with vitamins and minerals, their toothpaste comes in a biodegradable tube - enjoy clean teeth with a clean conscience. 

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Photo by ROCC Naturals


Instagram | @roccnaturals
Based in | United Kingdom
Shipping | Worldwide

PÄRLA brings an eco-friendly solution to the single-use plastic epidemic of toothpaste tubes. Their toothpaste tablets are designed by dentists to be cruelty-free, vegan, palm oil free, SLS-free, naturally whitening, and an effective replacement for traditional toothpaste in a tube.


Photo by PÄRLA

6. Better & Better

Instagram | @becomebetterandbetter
Based in | United States
Shipping | United States
Certifications | EWG Verified, USDA Organic Certified

Better & Better seeks to create natural and clean toothpaste free of chemicals and bettered by vegan and organic ingredients. The organic ingredients are USDA certified, and the products have been formulated to high standards approved by the dentists to be non-toxic and effective without any artificial flavors, colors, or preservatives. 

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Photo by Better & Better

7. Wildist

Instagram | @the_wildist
Based in | United States
Shipping | United States

Wildist products are made for people who care about the ingredients, people, and planet. They commit to providing full transparency of ingredients to ensure you are aware of everything that goes in your body. They use only ethically sourced natural ingredients to create vegan, cruelty-free oral care products in 100% recyclable, BPA-free aluminum tubes.

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Photo by Wildist

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