The UN publishes communication playbook for fashion industry to avoid greenwashing

June 1, 2023
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The United Nations Environment Programme and UN-backed Fashion Industry Charter for Climate Action published a communications playbook for the fashion industry. This playbook provides guidelines for marketers, influencers, and media companies on how to combat greenwashing and encourage more conscious consumer behavior. This is an effort from the UN to provide a guideline on how to improve communications on environmental commitments by different players in the fashion industry.