Blueland makes it easy to be eco with innovative products in reusable packaging that are convenient, effective, and affordable. They try to eliminate single-use plastic packaging through its Forever Bottle, which can be filled continuously by simply adding water, and source from environmentally responsible ingredients. The brand applies this sustainable mentality to its shipping as well by using recyclable packaging that is compostable, uses paper-based tape and water-based ink. And, never single-use plastic. Blueland reports that it has eliminated over 1 billion single- use plastic bottles from landfills and oceans since 2019. Water waste reduction is a main component in the brands sustainability initiatives, auditing its own water and energy usage to identify best practices. Going beyond environmental sustainability, Blueland support social sustainability by advocating for an intersectional approach to climate change and supporting organizations with similar goals.