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Our Standard

Certifications

What are Certifications?

We use these 30+ certifications to analyze and identify consumer brands that meet high social and environmental standards to help consumers make conscious shopping decisions and avoid greenwashing.

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Company
Product
Environment
Animal Rights
Life Cycle
Brand Level

Better Cotton Initiative (BCI)

The Better Cotton Initiative (BCI) is a holistic approach to sustainable cotton production considering the environmental, social, and economic impact.

Brand Level

1% for the Planet

1% for the Planet members are committed to donating 1% of gross sales to support environmental nonprofits.

Brand Level

B Corp

Certified B Corporations are for-profit companies certified by the non-profit B Lab that meet rigorous standards of social and environmental performance, public transparency, and legal accountability.

Product Level

Bluesign

Bluesign products are responsibly manufactured using safer chemicals and fewer resources, including less energy in production.

Product Level

COSMOS ORGANIC by Ecocert

COSMOS ORGANIC certified cosmetic products meet the standards of the required percentage of organic content, production, environmental management, and marketing claims.

Product Level

COSMOS ORGANIC by Soil Association

COSMOS ORGANIC certified cosmetic products meet the standards of the required percentage of organic content, production, environmental management, and marketing claims.

Product Level

Certified Vegan by Vegan.org

Vegan.org certifies products that do not contain animal products or by-products and that have not been tested on animals.

Brand Level

Climate Neutral Certified

Climate Neutral Certified labeled companies measure all of last year's cradle-to-customer emissions, compensate for every tonne, start reducing emissions now, and set longer-term reduction targets.

Product Level

Cradle to Cradle

Cradle to Cradle Certified™ assesses the materials or products across five sustainability performances: material health, product circularity, clean air, climate protection, water, soil stewardship, and social fairness.

Product Level

EPA Safer Choice

The US Environmental Protection Agency (EPA) Safer Choice label identifies products with safer chemical ingredients.

Product Level

EWG Verified

EWG Verified™ products meet EWG (Environmental Working Group)'s strictest chemical standards for our health.

Both Brand & Product Level

Fair Trade Certified

Fair Trade certified products and organizations that follow rigorous social, environmental, and economic standards.

Product Level

Forest Stewardship Council (FSC)

Forest Stewardship Council (FSC) certification ensures that products come from responsibly managed forests that provide environmental, social, and economic benefits.

Both Brand & Product Level

Global Organic Latex Standard (GOLS)

Global Organic Latex Standard (GOLS) regulates and certifies products made out of organically grown natural rubber latex at every step of the supply chain.

Both Brand & Product Level

Global Organic Textile Standard (GOTS)

Global Organic Textile Standard (GOTS) certifies each step of the organic textile supply chain according to their strict ecological and social standards.

Product Level

Global Recycled Standard (GRS)

Global Recycled Standard (GRS) verifies the content of recycled materials in a final product, addressing the full supply chain including traceability, social/environmental practices, chemical content, and labeling.

Product Level

Leaping Bunny

The Leaping Bunny Program certifies a product as 100% cruelty-free if no animal testing was conducted in any phase of product development by the company, its laboratories, and ingredient suppliers.

Product Level

MADE SAFE

MADE SAFE products are required to disclose each substance involved in formulation, to ensure that over 6,500 Banned / Restricted List substances have been avoided or constrained.

Product Level

Made in Green by Oeko-Tex

Made in Green by OEKO-TEX certified products are tested for harmful substances and made in safer workplaces with reduced environmental impacts.

Product Level

Non-GMO Project Verified

Non-GMO Project verifies products and ingredients free from genetically modified organism (GMO) engineering or contamination whose safety is unknown, meaning its genetic properties have not been artificially manipulated.

Product Level

Organic Content Standard 100

Organic Content Standard (OCS) 100 certifies products that are made with at least 95% organically grown materials.

Both Brand & Product Level

PETA's Beauty Without Bunnies - Cruelty-free

PETA's Cruelty-free recognizes companies and brands that have verified that they and their suppliers do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products.

Both Brand & Product Level

PETA's Beauty Without Bunnies - Cruelty-free & Vegan

PETA's Cruelty-free & Vegan recognizes companies and brands that do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products and whose entire product line is free of animal-derived ingredients.

Product Level

PETA-Approved Vegan

PETA-Approved Vegan certifies vegan clothing, accessories, or home decor items.

Product Level

Rainforest Alliance Certified

The Rainforest Alliance certification seal means that the product was produced by farmers, foresters, and/or companies working together in harmony.

Product Level

Recycled Claim Standard 100

Recycled Claim Standard (RCS) 100 certified products are made with at least 95% recycled material content.

Product Level

Recycled Claim Standard Blended

Recycled Claim Standard (RCS) Blended certified products use materials made from higher than 5% but less than 95% recycled material content.

Both Brand & Product Level

Responsible Wool Standard

Responsible Wool Standard (RWS) recognizes the best practices of farmers, ensuring that the wool came from farms with a responsible approach.

Brand Level

SA 8000

SA-8000 standard is a social workplace practice certification for organizations based on ILO conventions, the Universal Declaration of Human Rights, and national law.

Product Level

Standard 100 by OEKO-TEX

STANDARD 100 by OEKO-TEX® certifies that the textile has been tested for substances that may be harmful to human health and is safe for babies, skin contact, or furnishing.

Product Level

UL GREENGUARD Certified

UL GREENGUARD Certified products are scientifically proven to meet some of the world's most rigorous third-party chemical emissions standards that help reduce indoor air pollution and risk of chemical exposure, aiding the creation of healthier indoor environments.

Product Level

USDA Certified Biobased Product

The USDA Certified Biobased Product label assures that the product contains a USDA-verified amount of renewable biological ingredients.

Product Level

USDA National Organic Program

USDA National Organic Program verifies products with more than 95% organic ingredients.

Brand Level

United Nations Global Compact

United Nations Global Compact (UNGC) includes companies/organizations that show commitments to implement the UN's Ten Principles for greater corporate sustainability.

Product Level

VEGAN Society

VEGAN Society trademark is for vegan-friendly products containing no animal ingredients, vegan processing aids used in manufacturing, and ingredients that have never been tested on animals on behalf of the manufacturer.

Brand Level

United Nations Global Compact

United Nations Global Compact (UNGC) includes companies/organizations that show commitments to implement the UN's Ten Principles for greater corporate sustainability.

Brand Level

SA 8000

SA-8000 standard is a social workplace practice certification for organizations based on ILO conventions, the Universal Declaration of Human Rights, and national law.

Product Level

Rainforest Alliance Certified

The Rainforest Alliance certification seal means that the product was produced by farmers, foresters, and/or companies working together in harmony.

Both Brand & Product Level

Fair Trade Certified

Fair Trade certified products and organizations that follow rigorous social, environmental, and economic standards.

Brand Level

1% for the Planet

1% for the Planet members are committed to donating 1% of gross sales to support environmental nonprofits.

Brand Level

B Corp

Certified B Corporations are for-profit companies certified by the non-profit B Lab that meet rigorous standards of social and environmental performance, public transparency, and legal accountability.

Product Level

COSMOS ORGANIC by Ecocert

COSMOS ORGANIC certified cosmetic products meet the standards of the required percentage of organic content, production, environmental management, and marketing claims.

Product Level

COSMOS ORGANIC by Soil Association

COSMOS ORGANIC certified cosmetic products meet the standards of the required percentage of organic content, production, environmental management, and marketing claims.

Product Level

MADE SAFE

MADE SAFE products are required to disclose each substance involved in formulation, to ensure that over 6,500 Banned / Restricted List substances have been avoided or constrained.

Both Brand & Product Level

Global Organic Latex Standard (GOLS)

Global Organic Latex Standard (GOLS) regulates and certifies products made out of organically grown natural rubber latex at every step of the supply chain.

Product Level

USDA National Organic Program

USDA National Organic Program verifies products with more than 95% organic ingredients.

Product Level

USDA Certified Biobased Product

The USDA Certified Biobased Product label assures that the product contains a USDA-verified amount of renewable biological ingredients.

Product Level

Standard 100 by OEKO-TEX

STANDARD 100 by OEKO-TEX® certifies that the textile has been tested for substances that may be harmful to human health and is safe for babies, skin contact, or furnishing.

Both Brand & Product Level

Responsible Wool Standard

Responsible Wool Standard (RWS) recognizes the best practices of farmers, ensuring that the wool came from farms with a responsible approach.

Product Level

Recycled Claim Standard Blended

Recycled Claim Standard (RCS) Blended certified products use materials made from higher than 5% but less than 95% recycled material content.

Product Level

Recycled Claim Standard 100

Recycled Claim Standard (RCS) 100 certified products are made with at least 95% recycled material content.

Product Level

Organic Content Standard 100

Organic Content Standard (OCS) 100 certifies products that are made with at least 95% organically grown materials.

Product Level

Non-GMO Project Verified

Non-GMO Project verifies products and ingredients free from genetically modified organism (GMO) engineering or contamination whose safety is unknown, meaning its genetic properties have not been artificially manipulated.

Product Level

Made in Green by Oeko-Tex

Made in Green by OEKO-TEX certified products are tested for harmful substances and made in safer workplaces with reduced environmental impacts.

Product Level

Global Recycled Standard (GRS)

Global Recycled Standard (GRS) verifies the content of recycled materials in a final product, addressing the full supply chain including traceability, social/environmental practices, chemical content, and labeling.

Both Brand & Product Level

Global Organic Textile Standard (GOTS)

Global Organic Textile Standard (GOTS) certifies each step of the organic textile supply chain according to their strict ecological and social standards.

Product Level

Forest Stewardship Council (FSC)

Forest Stewardship Council (FSC) certification ensures that products come from responsibly managed forests that provide environmental, social, and economic benefits.

Product Level

EWG Verified

EWG Verified™ products meet EWG (Environmental Working Group)'s strictest chemical standards for our health.

Product Level

EPA Safer Choice

The US Environmental Protection Agency (EPA) Safer Choice label identifies products with safer chemical ingredients.

Brand Level

Better Cotton Initiative (BCI)

The Better Cotton Initiative (BCI) is a holistic approach to sustainable cotton production considering the environmental, social, and economic impact.

Product Level

Bluesign

Bluesign products are responsibly manufactured using safer chemicals and fewer resources, including less energy in production.

Product Level

UL GREENGUARD Certified

UL GREENGUARD Certified products are scientifically proven to meet some of the world's most rigorous third-party chemical emissions standards that help reduce indoor air pollution and risk of chemical exposure, aiding the creation of healthier indoor environments.

Brand Level

Climate Neutral Certified

Climate Neutral Certified labeled companies measure all of last year's cradle-to-customer emissions, compensate for every tonne, start reducing emissions now, and set longer-term reduction targets.

Product Level

VEGAN Society

VEGAN Society trademark is for vegan-friendly products containing no animal ingredients, vegan processing aids used in manufacturing, and ingredients that have never been tested on animals on behalf of the manufacturer.

Product Level

PETA-Approved Vegan

PETA-Approved Vegan certifies vegan clothing, accessories, or home decor items.

Both Brand & Product Level

PETA's Beauty Without Bunnies - Cruelty-free & Vegan

PETA's Cruelty-free & Vegan recognizes companies and brands that do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products and whose entire product line is free of animal-derived ingredients.

Both Brand & Product Level

PETA's Beauty Without Bunnies - Cruelty-free

PETA's Cruelty-free recognizes companies and brands that have verified that they and their suppliers do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products.

Product Level

Leaping Bunny

The Leaping Bunny Program certifies a product as 100% cruelty-free if no animal testing was conducted in any phase of product development by the company, its laboratories, and ingredient suppliers.

Product Level

Certified Vegan by Vegan.org

Vegan.org certifies products that do not contain animal products or by-products and that have not been tested on animals.

Product Level

Cradle to Cradle

Cradle to Cradle Certified™ assesses the materials or products across five sustainability performances: material health, product circularity, clean air, climate protection, water, soil stewardship, and social fairness.

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