Gina Tricot offers exciting, feminine fashion to women and commits to achieving goals by 2028, focusing on climate, circular economy, and the empowerment of women. They hope to make a difference through clear sustainability work, close supplier dialogue, social investment, and a strong sense of future materials and processes. Gina Tricot encourages its customers to make more sustainable choices by creating garments that are timeless and long-lasting, using at least 50% sustainable fibers to reduce the impact on the environment. Always searching for more sustainable materials, the Sweden-based brand has added alternative fibers like Polylana®, which uses a blend of new and recycled fibers. All garments can be altered or mended to create new styles and extend their lives or can be returned to Gina Tricot for recycling 10. In 2019, they collected 50 tonnes of clothing Returned defective products are donated to their partners, Human Bridge and Fretex. They also recommend less frequent washing of their garments and encourage use of more sustainable methods to freshen them up, such as laundry sprays, airing them out, or spot treating.