As a natural, organic, vegan, cruelty-free and gender free brand, Simple Organic believes in activism as a tool for transforming society. It has been a priority since its inception to use ingredients became our priority to deliver ingredients produced from organic agriculture. When it comes to respecting animals, their products are certified by PETA as a 100% vegan and cruelty free brand. In 2019, they received the Zero Waste Certification, internationally recognized by ZWIA-Zero Waste International Alliance, which certifies Waste Management actions from the perspective of the Zero Waste Concept. Uniquely, they use sustainable fabric packaging for its products instead of paper and cardboard packaging.