ASKET Informs Consumers About Environmental Effect of Purchases With Impact Receipt
Earlier this month, Swedish clothing brand ASKET introduced a new way of shopping with the launch of their Impact Receipt. This approach aims to make consumers more aware of the environmental impact of their fashion choices. With every purchase, customers will now receive two receipts: the standard transactional receipt and the Impact Receipt. The latter details the CO2 emissions, water, and energy consumption associated with each garment, including the impact of packaging and shipping choices. This transparency is a bold move in an industry often criticized for its environmental impact.
This initiative comes after three years of meticulous development, symbolizing ASKET's commitment to environmental responsibility. By offering insight into the true cost of fashion, they hope to reshape our relationship with clothing, shifting it from just transactions to meaningful choices that consider our planet. To emphasize the launch of the Impact Receipt, they have unveiled a large 7.1-meter-tall installation at their Stockholm store. This display shows a year's worth of sales data and how the store affects the environment. The numbers are striking and highlight the need for change.
"We've created a disconnect between our shopping habits and their impact,” ASKET's co-founder, August Bard Bringéus explained in a statement. “Until we put a price on our planet's resources, we'll never make concessions to the consumption we think we're entitled to."
With the Impact Receipt, the brand is taking a step to address the growing environmental impact of the fashion industry, projected to increase by 50% by 2030. They believe that by shedding light on the true cost of clothing, consumers can make more informed and responsible choices. ASKET has also partnered with Vaayu Tech to ensure the data's accuracy, from material sourcing to production processes and logistics. They hope that this receipt will act as a reminder to reconsider our consumption habits and be more conscious of our environmental footprint.
Founded in 2015, ASKET has promoted transparency and sustainability in fashion. Their durable, high-quality clothing is designed to reduce waste and make a positive impact on the industry, largely driven by trends and fast fashion. As consumers increasingly seek eco-friendly options, ASKET's Impact Receipt represents a meaningful step forward and highlights the brand's commitment to sustainability and mission to end overconsumption.