Childs Farm has created bath and body products that are effective and safe for children's sensitive and eczema-prone skin, using natural ingredients that can be found in their detailed ingredients directory and are free from petrochemicals, parabens, and other harmful chemicals. Because traditionally, UK and EU Cosmetic regulations only test on individuals 18 plus, causing products not to be catered towards children's own unique skin sensitives and requirements, Childs Farm works with independent testers to ensure that all of their products are safe and effective on even babies. All ingredients follow the ISO 16128 standard for natural ingredients. Following an EGS model, the brand has established its own three pillars of purpose: Kind to skin, Kind to planet, and Kind to people. Within these pillars, Childs Farm participates in initiatives to reduce carbon emissions and negative impacts on the environment by using 100% recycled ocean-prevented plastic bottles, avoiding overpackaging, and 70% PCR packaging, which is recyclable. The brand also invests in socially sustainable projects within the community and promotes responsible supply chain within production practices and suppliers it partners with.