Flamingos Life recognized the negative impact that traditional non-vegan shoe manufacturing processes and materials have on the environment. Hoping to become an integral part of making the fashion industry more sustainable and transparent to the consumer, the brand created its vegan shoes that are entirely plant-based, using materials produced by the brand including corn, bamboo, hemp, organic cotton grown without pesticides, and Hevea brasiliensis tree- based natural rubber. Additionally, each sneaker collection has an associated social project in order to offset the negative impacts of production. The brand outlines its environmental impact through the reporting of emissions and water saved.