Meow Meow Tweet is on a mission to create ethical, natural and affordable personal care products that do not negatively impact the Earth, do not harm animals, and are manufactured and packaged in a positive work environment. For Meow Meow Tweet, zero-waste packaging is at the core of creating a more sustainable beauty industry. The brand is the first to create 100% backyard compostable deodorant sticks & lip balms. Other packaging is glass or metal in a closed loop system supported by the brand's refill program. All vegan products are produced in small batches in a microfactory, using ingredients that are certified organic, non-GMO, and from strong or renewable plant populations. Ingredients are sourced from women-owned and operated ingredient distributors who use transparent sourcing technologies. Only ingredients that support regenerative farming practices are formulated with, including raw and unrefined plants oils and butters, steam-distilled and cold-pressed essential oils, and house-made extractions. The brand also practices social sustainability in its fair labor practices.