Miomojo, an Italian vegan, cruelty-free accessories brand, designs its products with a high standard of sustainability to be made for you, our planet, and all living beings. A love for animals and a goal of fostering a meaningful, positive relationship between humans and animals are at the core of why Miomojo started. Understanding and recognizing the harm of using animal-based products and unsustainable non-renewable resources in the fashion industry, it holds the belief that changing the fashion industry into a more sustainable one through the materials used and removing animals from the equation can lead to a transformative, positive impact on the environment for the future. To create sustainable leather alternatives, all products are manufactured using innovative, technological materials derived from plant-based resources such as apple waste, cactus, and pineapple. Recycled nylon from abandoned fish nets, recycled materials from plastic bottles, and recycled PU also contribute to the circularity of product materials by keeping them out of landfills. All sustainable materials and their impacts are outlined on the website for easy understanding. Overall, Miomojo operates using a cradle-to-gate approach, meaning environmental footprint from the extraction of materials to production as well as transportation and packaging- the brand partners with DHL's worldwide environmental protection program for delivery for carbon-neutral shipping. They aim to achieve a lifecycle assessment from cradle-to-grave, meaning understanding of complete environmental footprint from material extraction to end-of-life management as a means to continue improving sustainability practices.