Pukka Herbs was created with the purpose of benefiting the health of people, plants, and the planet. Based on values of organic farming, fair trade, and conservation through commerce, they strive to ensure that all the ingredients sourced and blended in their herbal creations meet strict social and environmental standards. Teas are packaged in FSC Certified card with vegetable-based ink print, and each individual tea bag is made from FSC Certified paper that is recyclable 8. The brand offers consumers direct access to its impact report to promote transparency in its sustainability practices and instilled its Mission Council to hold themselves accountable in their business activities to align with its goal of having a positive social and environmental impact 9. Pukka Herbs joined hundreds of other B Corps at COP25 to declare their commitment to achieving net zero by 2030. Currently, to balance their full carbon emission every year, the company works towards this goal by working with TreeSisters to plant trees in the Cauvery River Basin, and World Land Trust to work with local indigenous communities to create, protect, and manage forests 10.