Rahui is a concept in Maori culture where there is recognition of the impact that humans have on the environment and the necessity to improve it. This concept embodies the essence of this vegan bag brand from the UK that uses 100% vegan, sustainable materials in all products, which are produced in small batches to prevent the issue of overconsumption in the fashion industry. the brand is on a mission to combat deforestation caused by the production of animal-based and use of toxic, non-renewable resources traditionally used. That is why planet-based leathers are used including pineapple leaf (Piñatex), cactus (Desserto), apple (AppleSkin), and lining made from lyocell (Tencel), a fiber made from wood pulp. As the brand is committed to employing business practices that are as sustainable, vegan, and safe as possible, all printing uses toxic-free water-based inks, which also carry the Blue Sign and OEKO-Tex Standard 100 Eco Passport, reducing water waste. Product packaging is 100% plastic free and fully recyclable. Rahui believes that open and honest end-to-end product information is essential in creating a more sustainable fashion industry and future for our planet, which is why they are committed to answering any consumer questions about their sustainability practices and outlining their strategies on their website.