The Nue Co was inspired to craft supplements and topicals using a blend of science and nature and was founded under the principle to create supplements that are safe for both people and the planet. The brand emphasizes the complex and deep connection between various systems in our body and as such has developed formulas to address 8 essential health needs such as, but not limited to, gut health, hair, and skin using sustainably-sourced ingredients. Supplements are highly potent because of, not only ingredients, but the innovative delivery methods used. These include time release capsules, transdermal, and olfactory. The Nue Co maintains transparency and traceability of all ingredients in its products, which are free from harmful chemicals and fillers and rigorously tested for quality. Reports of the brand's environmental impact of its operations are available on the website. As sustainability is at the core of all operations, sustainable initiatives extend from ingredients all the way to packaging used, which is recyclable and carbon footprint tracked. Furthermore, the brand invests in ecological projects to reduce the impact of carbon on the planet.